Leveraging Data and Analytics to Drive Marketing Strategies
Data is everywhere, and the depth of knowledge it offers marketers is only limited by the quality of analytics applied. Through the course of this webinar, we'll introduce you to new approaches to shaping your marketing team into a self-reliant, data-driven machine. Learn how to start answering questions on the fly on what is working, where, and why. And see why combining multiple data sources to build visual and interactive dashboards can shed new light on your most critical questions.
Join our expert Wade Tibke, senior director of marketing at Tableau Software, who’ll give you the lowdown on:
- Expanding the role of data analytics in your organisation
- Understanding what the data is telling you
- Applying insights and sharing your discoveries
- Stepping out of your comfort zone and innovating with data discovery
- Q&A discussion
This is a not-to-be-missed webinar for marketers looking for fresh insight into putting data at heart of their marketing strategies. Tune in and learn about transforming your data into fact-driven decisions that shape your marketing strategy.