On-Demand Webinar

Leveraging Data and Analytics to Drive Marketing Strategies

Data is everywhere, and the depth of knowledge it offers marketers is only limited by the quality of analytics applied. Through the course of this webinar, we'll introduce you to new approaches to shaping your marketing team into a self-reliant, data-driven machine. Learn how to start answering questions on the fly on what is working, where, and why. And see why combining multiple data sources to build visual and interactive dashboards can shed new light on your most critical questions.

Join our expert Wade Tibke, senior director of marketing at Tableau Software, who’ll give you the lowdown on:

  • Expanding the role of data analytics in your organisation
  • Understanding what the data is telling you
  • Applying insights and sharing your discoveries
  • Stepping out of your comfort zone and innovating with data discovery
  • Q&A discussion

This is a not-to-be-missed webinar for marketers looking for fresh insight into putting data at heart of their marketing strategies. Tune in and learn about transforming your data into fact-driven decisions that shape your marketing strategy.

About the speaker

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Wade Tibke

Sr. Director of Marketing Operations, Tableau Software

A long-time resident of Seattle, WA, Wade is a technology marketer with over 15 years experience. He is currently the Senior Director of Marketing Operations at Tableau, a leader in the analytics industry focused on helping people see and understand data. Wade was around the 30th employee at Tableau and has watched the business develop into one of the world’s fastest growing software companies, now with nearly 2000 employees. Wade is responsible for marketing operations, lead management, and demand generation programs. He has a deep knowledge of marketing systems and analytics. And believes in the power of technology to drive highly personalized, thoughtful, and educational experiences that optimize conversion. Wade also believes that dogs and beer might be the secret ingredients to all things going well.

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