On-Demand Webinar

How We Do Analytics - Marketing

Do you want more traffic, leads, and likes? Well, understanding your marketing data using the right visual analytics can help accelerate your marketing ROI.

In this webinar, we're going to reveal how our entire marketing team use visual analytics to understand all of our marketing data. See how our we combine our CRM, social media, website, and marketing automation data, and then visually analyse that data within Tableau to find powerful new marketing insights.

Learn how visually analysing you marketing data using Tableau can help you in these five key areas.

  • Account-Based Marketing. Dig deeper into your account activity
  • Search Marketing. Blend Google Analytics and AdWords data
  • Social Media. Quickly connect to your social media data
  • Campaign Performance. Get a 360 view of performance
  • Primed Leads. Easily see which leads are 'hot'


Check out the rest of our How We Do Analytics series.

About the speakers

Louis Archer

Product Marketing Manager, Tableau
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About Advanced Programs Europe B.V.

Advanced Programs is specialized in Data Platform and Analytics solutions. Our drive is on the one side to support clients with their data management needs by fulfilling the role of Information Broker and on the other side to drive innovation to our clients with Visual Analytics in combination with IBM Watson Solutions.

Advanced Programs has a professional 24x7 managed services and projects organization with focus on building customer satisfaction.

We are data driven business consultants who make the difference. We love data, innovation and data visualization. One of the solutions we offer is Cognitive Lead Generation based on IBM Watson and Tableau.

Contact us: ​+31 (0)88 400 23 00 or ​www.advancedprograms.nl

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