On-Demand Webinar

How We Do Analytics - Marketing

Do you want more traffic, leads, and likes? Well, understanding your marketing data using the right visual analytics can help accelerate your marketing ROI.

In this webinar, we're going to reveal how our entire marketing team use visual analytics to understand all of our marketing data. See how our we combine our CRM, social media, website, and marketing automation data, and then visually analyse that data within Tableau to find powerful new marketing insights.

Learn how visually analysing you marketing data using Tableau can help you in these five key areas.

  • Account-Based Marketing. Dig deeper into your account activity
  • Search Marketing. Blend Google Analytics and AdWords data
  • Social Media. Quickly connect to your social media data
  • Campaign Performance. Get a 360 view of performance
  • Primed Leads. Easily see which leads are 'hot'


Check out the rest of our How We Do Analytics series.

About the speakers

Louis Archer

Product Marketing Manager, Tableau Software

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About Optimiza

Optimiza is a leading regional system integration and management-consulting provider that supports its clients? pursuit of operational excellence and profitability. Over 30 years of operational experience, hundreds of projects delivered and an intellectual capital that spans multiple industry sectors enables Optimiza?s 250+ member team to integrate and deliver innovative consulting, business, and technology solutions with a commitment to excellence and client satisfaction.

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