Find meaning in your marketing analytics with Tableau
Digital marketers collect astronomical amounts of client data. The challenge is turning that data into a performance story—one that’s comprehensive but still easy to understand and that can be mined for business insights. Elite SEM, a performance-driven digital agency, leverages Tableau to distill oceans of data into clear, actionable wisdom for Tommy Bahama, Hugo Boss, San Antonio Spurs, Terminix, and other leading brands.
In this session Elite SEM will explain:
- How they use Tableau to quickly communicate the lessons living inside massive sets of data
- How they streamlined their visual analytics by creating a single source of truth for their entire data ecosystem
- How they created a framework for efficiently producing both standard, template-based dashboards and custom reports
- How they connect their marketing team to client data