Event

Digital Engagement Analytics for Mobile Apps

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In today's digital age, organisations are increasingly redesigning the way they engage their customers with a mobile-first approach.

They create mobile apps to deliver services, promote their brand and to learn more about their consumer base. Mobile apps can help to boost an organisation's Return on Investment (ROI) in multiple ways and the benefits are countless.

User reviews on mobile apps are a great source of external data to analyse, as it can signal how well the mobile apps are meeting its users' needs and highlight the actual concerns or issues users are facing. 

In this webinar, you will learn how to:

  • Analyse mobile app reviews to understand user behaviour and usage preferences
  • Spot customer service issues and resolve them fast to optimise user experience
  • Identify areas of improvement by aggregating common user reviews and sentiments

 

Who should attend?

  • Ideal for organisations that manage a mobile-driven interface, and are keen to delight and improve user experience