Decoding and Demystifying Marketing Data Integration
As the digital marketing ecosystem gets more complex—more channels, more sources, more customers—it gets more difficult to understand what it all means. And let's not even talk about how expensive it can be to analyze it all.
But it doesn't have to be that way. With the right help, you can get a comprehensive view of your data so you can learn more about your customers and your business. Multi-channel data integration can be the key to your success.
Join us for this free online seminar to learn actionable tips and best practices for defining your cross-channel measurement plan. Discover how to harness your findings for the biggest impact—noticeable results without a huge budget or executive sponsorship, and without requiring IT to build a large data warehouse or business intelligence infrastructure (yes, it's true!).
Who should attend?
B2B and B2C marketers who are struggling to use data from multiple sources. Anyone looking to drive business success with an integrated multi-channel data strategy.
To follow the conversation on Twitter for this seminar during the presentation, use the hashtag #marketingdata.
Michele Kiss is a recognized digital analytics leader, with experience in web, mobile, marketing, and social analytics. Her experience ranges across a variety of verticals, including ecommerce, telecommunications and technology, automotive, restaurant, travel, and home building, as a client-side, consultant, and agency practitioner. She is currently a partner at Web Analytics Demystified, the leading global digital analytics consulting firm, and is responsible for their analysis and analyst mentoring practice.