Aeria Games defines actionable analytics as attractive and clear visualizations that tell a story at a glance. Tableau is their tool of choice for working with data, shaping it in various ways to uncover trends and opportunities.
With a rapidly growing community of over 45 million core players and a deep portfolio of development partners, German-based Aeria Games is a leading destination for free-to-play online multiplayer games with players logging in from over 30 countries. With all of this player interaction comes terabytes of data.
Business Intelligence Manager Kirill Andriychuk shares how he and his team of 5 analysts enable various departments across the organization to make smarter decisions with all of this data. Kirill shares his lessons learned on everything from rolling out Tableau across an organization to clearly delivering the point you're trying to make with data.
Viewers will also hear how actionable analytics empowers Aeria Games to:
- Improve financial performance through better customer retention
- Identify global market opportunities
- Monitor and understand online customer behavior
- Connect people directly with the data