On-Demand Webinar

Data, data, data: planning a great 2014 strategy with smart analytics

Understanding the lessons of the previous 12 months is vital for a productive year ahead – but how do marketers squeeze maximum value out of a year’s worth of data?

In a multi-platform world how do you quickly identify behavioural and demographic trends and use that information to design campaigns that grow revenue?

How do you use data to take the guesswork out of marketing investments and provide the rest of your business with a clear picture of your campaigns for 2014?

This discussion will help you understand:

  • How to use analytics to track key web, mobile, social and e-mail metrics
  • The type of data you should gather and how to make it actionable
  • How to share marketing plans and results with sales team for increased transparency and collaboration

About the speakers


Susan Graeme

Director of EMEA Marketing, Tableau Software

Susan Graeme is the Director of EMEA Marketing for Tableau Software.

She is an experienced metrics-driven marketing director with responsibilities ranging from demand generation, events, PR, analyst relations, customer marketing, budgeting, sales enablement, and marketing operations.


Mark Shilton

Senior Business Intelligence Analyst, Skyscanner

Mark is a Senior Business Intelligence Analyst at Skyscanner, Europe’s leading travel search site. He has helped the company understand and engage with the vast amount of data that 25m unique monthly visitors create. He and his team work with teams across the business, utilising all the numerous data sources available to improve products, optimise marketing campaigns and ultimately better understand Skyscanner’s current and potential users.


Paul Carysforth

Head of Digital Media & Analytics at amaze

Paul has worked in the new media industry since 1998 working across a wide variety of online disciplines including website design and optimisation, web analytics, online media planning and buying and online acquisition and retention strategies.

He has experience working across both B2B and B2C sectors for companies including Sharp Electronics, Intel, Siemens, UCI, Odeon and the Co-operative Group. As Head of Digital Media & Analytics at amaze he manages and leads the digital media and analytics offering at amaze incorporating search marketing, display advertising, conversion optimisation and social media.