On-Demand Webinar

Data Analytics and Interactive Gaming - Opportunities to Influence Consumer Behavior

Tween interactive social world such as Club Penguin, Webkinz, Poptropica, and numerous others provide environments for children to play games, interact with each other, earn virtual money, and spend that virtual money on a variety of items. But even though none of these items are real, the environments models the real world in which individual consumption behavior can be logged, analyzed, and monitored.

And as each participant is a future consumer in the real world, understanding their transactions can shed insight into their current behavior, and that analysis can then be used to influence their future behavior. This is relevant when you consider that some of the major gaming sites are owned by manufacturing, entertainment, and food industry giants.

In this talk we look at ways that individuals interact and perform transactions in virtual worlds, and conjecture ways that subjecting these transaction histories to analysis and aggregation can help the interactive environments enrich their products and services, and even translate into adjustments to real-world positioning, marketing, and sales strategies.

What you will learn:

  • Virtual interaction in online gaming sites
  • Data mining techniques applied to online gaming
  • The difference between a puffle and a webkinz

In partnership with:
TDWI

About the speaker

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David Loshin

President, Knowledge Integrity, Inc.

David Loshin, the author of The Practitioner’s Guide to Data Quality Improvement, is an internationally-recognized expert in many areas of information management and technology. His company, Knowledge Integrity, Inc., is often engaged to help organizations draft strategies and program plans for implementing data quality, metadata management, master data management, and data governance programs.

In addition, David’s analytical perspective is widely sought out by many key technology and solution providers. As a key influencer and thought leader, his opinions and analyses are popular among almost all the key players in the information and data management space. His popularity, even among competitors within the same market, are by the virtue of his absence of bias contrasted with his focus on advice regarding new technology and best practices in data management and associated processes.