On-Demand Webinar

Cloud-based Analytics in Action: Overview of EMA Research

Cloud-based business intelligence and analytics is evolving into much more than a low cost alternative to on-premises data center implementations. And cloud-based implementations are now on a par with, if not outperforming, on-premises analytical installations in terms of reliability, performance and flexibility. There is no longer a tradeoff between the two.

In the Fall of 2014, Enterprise Management Associate’s (EMA) performed an end-user survey of business and technology stakeholders across the globe on the topic of cloud-based analytics and business intelligence. From this research, John Myers, Managing Research Director for EMA’s Business Intelligence and Data Warehousing practice, will review trends in business drivers and strategy; evolving technical requirements; and the changes to the financial relation for analytics in the cloud.

Watch this webinar and learn about:

  • The importance of security in current cloud-based analytics environments
  • How time to value is more important than time to "heartbeat"
  • Total cost of ownership (TCO) versus the individual "sticker price" of cloud-based offerings

About the speaker

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John Myers

Managing Research Director, Enterprise Management Associates

During his professional career, John has spent over 10 years working with business analytics implementations associated with the telecommunications industry. In this role, John has worked on reducing the complexity of the flood of data associated with the augmented role of telecommunications on everyday activities, including increased importance of smartphone and tablet applications; emerging role of over the top (OTT) video content (IPTV); and potential of machine to machine (M2M) connectivity for smart grids. John was recognized as a key component of the TeleManagement Forum's (TMForum) work on analytics-based content distribution as part of the TMForum's Content Encounter applied solution demonstration series in 2009.


John's passions are rooted in analytics associated with the events of business process and the behavioral events of people to provide knowledge on various business models. He brings over fifteen years of experience to every client interaction.

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