Analytics that Fuel Grateful Patient Programs

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In the fast-paced world of healthcare fundraising, timely access to information is critical to success. Join Ron Eisenstein and Erin Lynch Moran from The Solas Group as we discuss the challenges of managing information in healthcare fundraising and how Tableau analytics helps fundraising teams maximize their potential.


About the speakers


Ron Eisenstein

Ron considers it a privilege to have built a career on applying his technology skills toward helping others. Having started out as a software engineer at two internet start-ups, he joined DePaul University in 2001 as an applications developer. Over 17 years at DePaul, Ron became the Director of Advancement Data Systems and Technology and, later, the AVP of Advancement Services. While there, Ron led the implementation of many key innovations, including overhauling and automating most of DePaul’s data and gift processing functions, spearheading a portfolio optimization process that showed demonstrable gains in fundraising outcomes, and building a suite of data visualizations that were so powerful they were used by Tableau Software to demonstrate the revolutionary impact their software can have on fundraising.

Ron’s team was selected in 2015 as the inaugural recipient of the international "best of the best" CASE Platinum Award for Best Practices in Advancement Services, and the District V CASE Gold Award for Best Practices in Advancement Services Programs.  Prior to that, he received several other awards in the profession including a CASE Circle of Excellence Award for Creative Use of Technology in Fundraising.

He has been a featured presenter at speaking engagements for AASP, CASE, DRIVE, DePaul University, and several partners including Tableau Software. He is a founding member of the Association for Advancement Services Professionals (aasp). Like each of his colleagues at Solas, Ron is a firm believer in the value of hard work and treating others with kindness. 

Ron earned a BA in political science and business with honors from Washington University in Saint Louis, and an MS in information systems with distinction from DePaul University.


Erin Lynch Moran

Erin has more than 20 years of experience serving fundraising professionals. She began her career in prospect research, and has gone on to oversee areas as diverse as advancement services, operations, donor relations, communications, alumni relations, and annual giving. For eight years, Erin was the campaign director for DePaul University’s largest and most successful fundraising effort, the Many Dreams, One Mission campaign. Having also served as an interim VP for Advancement (a role to which she did not aspire!), Erin has a unique understanding of the pressures faced by campus leaders.

Erin holds a BA in theatre with honors from Grinnell College and an MA in English with distinction from DePaul University. She is a graduate of Harvard University’s Management Development Program within the Graduate School of Education. Erin has spoken on advancement services and campaign-related topics at many APRA and CASE conferences, and she has repeatedly been a guest lecturer for graduate courses in fundraising, teaching on topics such as prospect identification, campaign planning, and donor motivation.

“Erin is one of the most talented individuals in advancement at any university in the country. Her mastery of the advancement services department is coupled with an innate intelligence and creativity. Anyone lucky enough to work with or for her should jump at the chance!”
- David Lively, Managing Major Gift Fundraisers; A Contrarian's Guide