Live Webinar

Hershey's Transformation Story

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Join us for this special webcast to hear the story behind the Hershey Foods transformation!

Please note that this event date and time has been updated. This event will take place from 12:00pm - 1:00pm on June 6th, 2017.

What established business in today’s economy is not exposed to hyper competition? Increasing competitive pressure in many markets is due to changing consumer preferences as well as suppliers seeking growth. Companies in virtually every industry need to transform or risk being disrupted. Think about what the likes of Uber, Airbnb, Tesla, and the Dollar Shave Club have done. Of course, changing established markets, models and cultures is difficult and complex. In today’s economic climate, companies have to find new ways to accelerate transformation and innovation.

Hersheys is transforming from a consumer goods company to a knowledge and insights company that happens to be in the confections business. Attend this webcast, and walk away with insights that you can immediately apply to spur transformation within your own organization.


  • Introductions
  • Hershey's Story - setting a new vision - Terrick Green
  • Why transformation was needed?
  • How to set the course for transformation and innovation?
  • Observations, Implementation Experiences, & Lessons Learned – Joe Dellamonica & Ryan Gelburd
  • The role of analytics
  • Q & A
  • Call To Action & Close

Featured speaker:

Ryan Gelburd- Manager, Business Intelligence at The Hershey Company
"Whether it is developing a new solution for a business partner, or developing strategy for growing early career talent, I am always looking to drive impact. The opportunities I seek are ones that allow me to grow myself in the technology space and allow me to set strategy and grow others. I look to make connections with influencers and leaders in technology and management."

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