Trunk Club offers an online personal styling service—shipping fashionable items straight to people’s doorsteps. When it comes to compiling ‘trunks’ on a daily basis, data is key to keeping stylists on track and clients happy.
In video 1, Brian O’Connor, Senior Director of Business Intelligence speaks about how Tableau has transformed the culture of operations, illuminating the data and driving friendly competition between teams.
In video 2, Meagan Colbenson, Senior Manager of Business Intelligence talks about how Tableau is “tailored for data lovers,” quickly putting data in the hands of the users who need it most.
In video 3, Brian talks about how Trunk Club balances data governance with self-service analytics.
Helping people feel great, making the data look great
Tableau: How does Tableau fit in at Trunk Club?
Brian O’Connor, Senior Director of Business Intelligence: Our philosophy is we help men look great, and Tableau is the perfect partnership in helping us make our data look great. We're e-commerce, but with a personal touch.
Tableau: How long did it take to roll out Tableau across the organization?
Brian: We rolled out Tableau in roughly like three months, so Server and 30 licenses of Desktop, and it's been great. It's been absolutely wonderful. We learned from our mistakes and what we wanted to do better—and we had a second opportunity to do it. So, it's been a lot of fun.
Tableau: What kind of data are you visualizing in Tableau?
Brian: One of the things that's great is that we collect a lot of information, around what guys like, what they've seen, what they don't like, what fits and what doesn't fit. We collect all that data.
Tableau: How has Tableau made an impact at Trunk Club?
Brian: We’ve made an impact in a lot of areas. I think the two areas that have really, really had the most impact are the operations—the warehouse. So before they were tracking what they did pretty much on spreadsheets, things like that, and it was a lot of work to really figure out what they had done. And we've now illuminated all that data.
We have dashboards in the warehouse that tell people how each team's doing. So it's created this competitive nature of, “hey, we're going to do better.” And so literally people are coming back from their lunches early and packing boxes faster. So it's kind of this fun game part of that.
Tableau: Has Tableau impacted any other areas of the business?
Brian: On the sales side, which is really, really crucial to our business—you know, how we interact with our customers and how we service them. We’ve been able to show the sales directors who have a team of stylists underneath them how everyone's doing, how their team's doing in comparison to other people, and maybe the things that they need to focus on.
Having that data in front of them—refreshed whenever they want, instead of having to go pull it and think about it—has really been able to have them turn back towards the customer. You know, interaction and customer satisfaction is the primary piece that they do every day.
Tableau: Can you share a specific moment where you saw the value of Tableau?
Brian: One of the exciting parts of my job is being able to see an Excel jockey who's very, very sophisticated in all things to do with Excel and those are great. But then turning them onto Tableau and watching like their life change and all of a sudden they're in early at work and late there at night because they're excited to work with the product and excited to uncover things.
It's fun when you give someone a Tableau license and then a month later they stop you in the hall, and they open up their laptop, and they're like, “you have to see what I just created, you have to see it.”
There’s nothing else out there like it. You know, I've looked at pretty much everything, and there's no competition.