Understand what's happening in existing and emerging markets.
The world of pharma keeps getting bigger. There are many ways to diversify your portfolio of R&D, sales and marketing efforts. You need to know which products and services your market wants, and when and where they want them.
Should you increase your marketing spend in India? Or create new R&D resources for animal health? Is it important to offer additional training for your consumer healthcare programs in Ohio? How does your website impact physician behavior in Fort Lauderdale?
Understanding hyper-local supply, demand and growth patterns allows you to allocate resources efficiently – and to identify the emerging markets that make the most sense for your company, product, sales team and marketing funnel.
This visualization tracks the isolation of new H1N1 protein sequences across the globe during the 2009 pandemic. The top pane of the visualization allows users to see at a glance where sequences were isolated worldwide. The panes across the bottom help a user understand the timeline and detailed regional data, and even to drill down to specific accession numbers.
Select a particular region or country on the world map to see the timeline and regional data for your selection.