Make hyper-local dashboards to cater to your audience
It’s a cliché: all real estate is local. But it is. And you need to be able to assess market trends neighborhood-by-neighborhood; even block-by-block. With Tableau, you can drill all the way down to specific properties, define your own regions for analysis, and sort and filter by multiple characteristics of the properties. Whether you’re looking at 3-bedroom homes in the Boston area, condos in Manhattan, or commercial property in San Francisco, Tableau gives you the tools to understand the trends right at ground level.
Standard real estate reports don’t give you the richness and level of detail that you need to really understand a local market. Here we’re looking at a market report created in Tableau that shows all home sales colored by custom-defined area (North, Mid and South Island) and sized by the price.
You can quickly see outliers, like the $16 million sale in Mid Island, and trends, like the cluster of lower-priced sales in North Island that are probably condos. You can hover over each sale to get more details. This type of highly customized, visual, market-specific report makes you stand out to clients and provides a level of insight that your competitors don’t have.