Solutions

Retail and Wholesale Analytics

With tight margins, volatile markets, and changing customer demands, retailers and wholesalers can’t rely on intuition alone to drive growth and adapt to change. They need data-guided insights. Retailers are turning to visual analytics, as 73% of the top 100 retailers trust Tableau to help them understand their data and take action (including 100% of the top 15 retailers). Tableau is powering retail analytics and wholesale BI.

Top retailers know that by looking across datasets, you can optimize product mix and inventory by season, market, or segment in a few clicks. Zoom in to a period or market, compare individual stores or locations, or get the bigger picture across all your operations to create sustainable, profitable strategies. When conditions change, you’re ready with a data engine that handles vast amounts of information in real time. Explore below some of the creative ways retailers are using the Tableau platform across the enterprise.

Faster, Smarter Retail Analytics with no boundaries

Join Tableau at NRF 2018, January 14 - 16 in New York.

By unifying disparate data sources across the enterprise and providing a holistic customer view, Tableau empowers retailers to act quickly, with the confidence that data always has their back. Gain insights to make decisions that drive revenue, improve operational efficiency and increase business value.

Join us at the 2018 NRF Conference for our complimentary Tableau Retail Happy Hour and hear from our customer, Coca-Cola on how they are tapping into the power of data discovery and analytics.

Visit us at Booth #418 in the Expo Hall

Convention Center Map

Explore big ideas at NRF in our session

Top 10 Retail Analytics Dashboards For Better Performance

It’s no secret that business intelligence is having a massive impact on retail and consumer goods organizations. Retailers are rapidly turning to analytics to scale and develop competitive advantages and they’re using data visualization and interactive dashboards to create massive business value. In this whitepaper, we’ve curated ten types of dashboards leading retailers are using to do more with data and step-by-step guides on how to use them.

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How Retailers Already Use Tableau

HelloFresh boosts digital marketing campaigns, increasing conversion rates with Tableau

Learn how HelloFresh deployed the Tableau platform to centralize global performance reporting, saving 10-20 man hours per day and providing regional sales and marketing teams with real-time data for nimble decision making. As a result, the HelloFresh marketing team can react to trends in customer behavior and optimize marketing campaigns on-the-fly, leading to better conversion rates and improved customer loyalty.

View the case study

Groupon saves days on reporting time with Tableau

Groupon, a global e-commerce company, uses Tableau to make decisions about website structure, merchandising, and mobile optimization. Hear how the product team combines all of this data into an interactive visualization that summarizes performance – allowing the team to see an overall view or drill down into a particular segment.

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How Arby's maps retail success with Tableau

Arby's Restaurant Group is the franchisor of the well-loved American fast-casual brand. When Arby’s Restaurant Group was renovating their chain of restaurants, they faced some questions. What happens to the customers when a restaurant closes for renovation? Where do they go? And do they come back when the restaurant reopens?

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How to Successfully Deploy Retail Analytics and Drive Results

Finding success in self-service analytics requires overcoming the data silos and the entrenched, static reporting practices that plague most retailers. To remain competitive, retailers must create a road map toward an analytics approach that enables line-of-business managers to quickly grasp trends that drive the business forward. To achieve that goal, it's important that retailers embrace the five key components of a successful self-service analytics strategy.

Get the iPaper

How Wayfair and Pepsi use visual analysis to drive business results

Learn from, Jeff Huckaby, Global Market Segment Director, Retail & Consumer Goods, for Tableau, and Lee Feinberg, Founder and President of DecisionViz, a Tableau partner, how visual analysis works, the advantages of the self-service model, and see examples of how retailers and CPG companies are using it successfully.

Read the Whitepaper

It increases our sales; it decreases our costs—there’s a direct impact. It just gets you insight faster. Of all the goals that you might have in your position, you can just accomplish them faster and better (with Tableau.) I think it has a huge, positive, rippling effect across the org

Let's get technical. Bring IT into the discussion.




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