Tableau is designed to make the most of geographical data, so you can get to the “where” as well as the “why.” With instant geocoding, Tableau automatically turns the location information you already have into rich, interactive maps with 16 levels of zoom—or use custom geocodes to map what matters to your business. Census-based population, income, and other demographics are built in. In the visual environment of Tableau, you can explore the world through data and share what you find in just a few clicks. You can even import geographic data from R and make it more easily accessible, interactive, and shareable via Tableau Online, Tableau Public, and Tableau Server.

Map data natively integrated in Tableau

Quickly see your geospatial data in Tableau. With region names, airport codes, and population data included, your maps data becomes even more meaningful.

Learn more about mapping in Tableau

We use the mapping feature in Tableau a lot because, as a cable company, our regional differences are very important. Using traditional tools like Excel, it’s difficult to get a sense of what the geographic data means without actually seeing it. When you see the data on the map, you can actually see what it means and what the different regions are.