Using Big Data to Build Smarter Retail Planograms
The planogram is one of the oldest and most reliable tools in the retailer′s toolkit. But are you using it to its maximum capacity?
In this webinar, we will explore the exciting possibilities that come from a merger of the world of ″big data″ and traditional merchandising techniques and practices. Some of the topics to be covered include:
- How to use store data to make better decisions about product placement and orientation
- Making informed decisions about the location, timing and focus of promotions
- The importance of tracking planogram effectiveness over time and making intelligent updates
- How to use data to transform layout decision-making from art to science