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Small Team, Real Data: Winning with What You’ve Got

Smaller organizations may not have or need big data, but they still face plenty of data challenges. Their data probably lives in many different locations and formats, including simple spreadsheets, PDF reports, and presentation decks. They may understand the need to leverage this data in order to provide insight for improving marketing efforts and business results, but can’t necessarily afford the investment that meaningful analytics often requires. Hiring dedicated analytics staff and investing in expensive BI and analytics technology (hardware and software) are beyond their reach.

In this webinar, you will learn:

  • How smaller organizations can use Tableau to integrate data, across sources and channels, without investing in/building a data warehouse first
  • How agencies can easily build and use interactive dashboards to provide transparency to their clients and be better business partners
  • How online dashboards segmented by audience can provide appropriate access to various members of the agency and client teams
  • How to include ‘reference’ materials in dashboards, so they are a ‘one-stop shop’ for information about marketing and advertising efforts

Watch other Marketing Analytics on-demand webinars here.

발표자 소개

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Trina Arnett

Founder, Trinalytics

With over 20 years of experience in market research and analytics, Trina has worked both agency-side and client-side. Her passion is integrating data from a wide variety of sources, to understand a client’s business and tell the story of what is working and not working, and how to make it work even better. Using this approach, she developed and led the Analytics teams at both Mullen and Crispin Porter + Bogusky.

Trina loves data visualization and has a passion for social media data, word of mouth data, brand equity data, advertising and media investments, web traffic data, competitive data, and sales and other business data. Not only does she like data provided by others, she has a passion for collecting her own data via custom quantitative research. And, she is constantly on the search for new data sources. She frequently integrates this data on interactive dashboards and via marketing mix models, in order to help clients better understand how to optimize their businesses.

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