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Power Your Campaigns with Predictive Data Analytics

Did you know your data can be used to predict likely outcomes? Learn how to easily see and share visualized predictions.

Hear how G Scott Stukey, a senior analyst at AKQA, leverages the power of both Tableau and BigML to visualize predictive analytics and help gain insights for his clients. Learn how he uses data from advertising servers and web analytics to consumer surveys and mobile traffic to understand what could happen.

Watch this webinar to see the power in combining valuable historical data with forward-looking assessments and learn about:

  • New best practices for preparing data for predictive visualizations and analysis
  • Development of appropriate data strategies for predictive modeling purposes
  • Leveraging the power of predictive visualizations to impact media and marketing campaigns

About the speakers

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G Scott Stukey

Senior Analyst at AKQA

G Scott Stukey is a Senior Analyst at AKQA, an ideas and innovation company. G Scott’s recent focus has been on utilizing a variety of data types from digital media campaigns to derive insights for his clients’ future planning efforts. G Scott utilizes Tableau for more visual reporting & analysis, and leverages advanced analytics techniques to aid in developing data-informed strategies. G Scott has a background in Math and Economics.

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Andrew Shikiar

VP of Marketing & Business development at BigML

Andrew Shikiar is VP of Marketing & Business development at BigML, where he is responsible for the company’s market expansion efforts. Andrew has spent the past 20 years driving market adoption for a variety of emerging technologies in the analytics, mobile communications and enterprise IT space.

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