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Infusing Analytics Into Your Modern Marketing Mix

Learn how to leverage your marketing technology and data to drive better performance within the demand funnel. See how becoming a data-driven marketing organization can dramatically increase marketing attributed revenue and customer retention. During this webinar we'll share examples of using analytics and data to optimize the demand funnel including:

  • SEO & Inbound Tactics
  • Digital Advertising
  • Landing Page & Email Testing
  • Closing the Loop – Impact & ROI
  • Sample dashboards to get you inspired
The possibilities are endless for making each phase of the revenue funnel more effective with next-generation marketing tools. Watch this webcast and learn how to leverage analytics and marketing automation to achieve better lead management and revenue performance.

About the speaker

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Bob Middleton

Product Marketing, Tableau

Bob helps people see and understand their data as a Product Marketing Manager at Tableau Software. After many years of IT marketing he has most recently been immersed in cloud software, mobile, and digital marketing.

Bob focuses on product marketing, product management, marketing strategy and go to market planning.

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