The Simple Data Strategy that Helped LinkedIn Boost Business-Services Revenue by 85%

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Read how LinkedIn delivers a sales analytics platform improving conversions, net profits and return on investment (ROI).

Since its launch, LinkedIn has become the world’s largest professional networking platform. As one of the Web’s modern-day giants, LinkedIn has access to extensive data on its users and prospects—but wanted to up the ante for business-to-business (B2B) sales by using data even more.

The result was a simple data strategy that helped LinkedIn boost business-services revenue by 85% year over year. And a key component of that strategy was a new, wildly simple sales analytics platform that LinkedIn built with Tableau.

Read this whitepaper to find out:

  • The 3 simple values that influenced LinkedIn’s data strategy from the start.
  • How data from multiple sources helps LinkedIn prioritize which leads to pursue.
  • The amount of savings that the company experienced by putting intuitive data in the hands of its salespeople.
  • What Event-Based Account Management (eBAM) is, and how it improved conversion rates and ROI in the LinkedIn’s B2B sector.

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If you’re a rep, now you can spend three hours creating your own deck, or you can spend one minute taking our story and customizing the look. If you estimate saving two hours each time, that’s saving 100,000 hours—which is 50 fulltime employees worth of time—since we released this.

Tableau 정보

Tableau를 사용하면 데이터를 실천 가능한 통찰력으로 전환할 수 있습니다. 제한 없이 시각적 분석을 반복적으로 수행하고, 몇 번의 클릭만으로 대시보드 구축 및 애드혹 분석이 가능합니다. 또한 모든 사람과 작업 내용을 공유하고 비즈니스를 개선할 수 있습니다. 글로벌 기업부터 신생 기업 및 소규모 비즈니스에 이르기까지 전 세계 모든 사람들이 Tableau를 사용하여 데이터를 보고 이해할 수 있습니다.



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