Explore marketing email campaign data with the new and improved Eloqua connector for Tableau

Tableau is pleased to announce enhancements to our Oracle Eloqua connector. These improvements came with our new Eloqua Dashboard Starters, marking a step in our continued commitment to help marketers see and understand their data.

Eloqua, an Oracle Marketing Cloud product, is a Gartner Magic Quadrant leader in CRM Lead Management. Eloqua allows marketing teams to connect data from multiple sources back to an individual customer so that marketers can curate relevant experiences for potential customers and track the performance of their efforts.

The connector updates allow you to bring in significantly more data surrounding your marketing campaigns. You can now easily bring data about lead activities and landing pages into Tableau. Explore open rates for emails and learn how people interact with your content directly from the Tableau interface. Just connect to Eloqua using Tableau’s native data connector, enter your company, username, and password.

Don’t know where to start? With our new Dashboard Starters, available to connect to from Tableau Online, you can jumpstart your analysis with just a few clicks—even if you aren’t familiar with the underlying data model. These pre-built dashboards help you understand how targeted accounts and contacts are interacting with campaigns. Simply download the Dashboard Starter, select Data Source, and enter your Eloqua credentials to connect to your own data.

Be on the lookout for our 2018.2 release to try out our enhanced Eloqua connector!