Carolina, why did you decide to move from your previous data analytics platform to Tableau?
We generate a lot of data at ICA Sweden and the platform we were using before Tableau made it very difficult to analyse this data in a valuable way. It also wasn’t visual enough to drive the self-service journey, which left most employees relying on the analytics team for all their data needs.
We assessed several top analytics platforms as a replacement and Tableau came out ahead in all our priority areas, including ease of use, visual capabilities, blending external data, and mapping – making our decision an easy one.
We now use Tableau for everything, from standardised reporting to deeper analytics and knowledge sharing. Tableau sits on top of our data lake and data warehouses, creating a single-entry point to the data for our users.