Retail and Wholesale analytics

With tight margins, volatile markets, and changing customer demands, retailers and wholesalers can’t rely on intuition alone to drive growth and adapt to change. They need data-guided insights. According to Stores Magazine, 73 percent of the National Retail Federation's Top 100 US Retailers, including all top 15 retailers use Tableau. Read the press release.

Top retailers know that by looking across datasets, you can optimize product mix and inventory by season, market, or segment in a few clicks. Zoom in to a period or market, compare individual stores or locations, or get the bigger picture across all your operations to create sustainable, profitable strategies. When conditions change, you’re ready with a data engine that handles vast amounts of information in real time. Explore below some of the creative ways retailers are using the Tableau platform across the enterprise.

Groupon saves days on reporting time with Tableau

Groupon, a global e-commerce company, uses Tableau to make decisions about website structure, merchandising, and mobile optimization. Hear how the product team combines all of this data into an interactive visualization that summarizes performance – allowing the team to see an overall view or drill down into a particular segment.

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Whitepaper: 6 Trends in Retail Analytics

The trend toward retail analytics isn’t new, but maturing technologies and techniques—and the many new opportunities they offer—are exponentially magnifying. Read this whitepaper to learn what’s trending in retail and consumer goods analytics for 2017.

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How Arby's maps retail success with Tableau

Arby's Restaurant Group is the franchisor of the well-loved American fast-casual brand. When Arby’s Restaurant Group was renovating their chain of restaurants, they faced some questions. What happens to the customers when a restaurant closes for renovation? Where do they go? And do they come back when the restaurant reopens?

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It increases our sales; it decreases our costs—there’s a direct impact. It just gets you insight faster. Of all the goals that you might have in your position, you can just accomplish them faster and better (with Tableau.) I think it has a huge, positive, rippling effect across the org

How to Successfully Deploy Retail Analytics and Drive Results

Finding success in self-service analytics requires overcoming the data silos and the entrenched, static reporting practices that plague most retailers. To remain competitive, retailers must create a road map toward an analytics approach that enables line-of-business managers to quickly grasp trends that drive the business forward. To achieve that goal, it's important that retailers embrace the five key components of a successful self-service analytics strategy.

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Let's get technical. Bring IT into the discussion.

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Retail and Wholesale Workbooks