Marketing analytics

Tableau helps marketers see and understand data. Connect to your technology platforms, combine your data, enable intuitive visual analytics, and report on and share what matters most, in real time. Whether it's social analytics, web analytics, customer data, or a mix of them all, Tableau is flexible enough to meet your department's unique challenges and powerful enough to answer the most curious marketer's questions. Marketers with Tableau can make better decisions, act with confidence, and demonstrate their impact.

How data-driven is your marketing strategy?

It's important to know how your analytics are preparing you for success today in order to progress tomorrow. In this whitepaper, you'll find a framework to help you assess your department's level of analytical maturity, so you know what steps to take next.

Read the whitepaper

Exploring Marketing analytics in Tableau

The Ad Council uses Tableau to save lives

The non-profit behind iconic and effective public service campaigns is leveraging analytics to measure, demonstrate and grow their impact.

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How Tableau marketing uses Tableau: Webinar

See specific use cases from across Tableau's marketing department and learn how dashboards and integrated data sources empower better decisions. From the top of the funnel to the bottom, see how Tableau marketing relies on data to drive strategy, manage resources, and uncover new opportunities.

Watch the webinar

As a marketer, it's fantastic to be able to immediately see the responses and actions that consumers are taking based on changes or enhancements to the site. It helps us know when our actions are making a difference and gives us the confidence to determine next steps in our strategy.