Bombril cleans up operations with Tableau

Founded in 1948, offering a revolutionary product: steel wool, Bombril has grown significantly throughout its 68 years of existence. Today it is the largest cleaning solutions company in Brazil.

Thanks to the quality of its products and the success of its advertising campaigns (who could forget Garoto Bombril, played by actor Carlos Moreno), Bombril products are in millions of homes across the country—and the demand keeps growing.

With Tableau, pricing analysts at Bombril can account for rising demand because they can quickly scan Tableau dashboards to discover answers. They can easily filter by region and product to determine the best price, highest volume, and largest customers.

As Davi Capato do Nascimento, Controller-Pricing puts it—with Tableau, analysts can now “create a thousand and one ideas.”

Tableau: Davi, what encouraged you and your company to try Tableau?
Davi Capato do Nascimento, Controlling–Pricing: Using Tableau grew out of our need to improve our operational productivity. We were facing a very large demand, which had been growing, and our chief financial officer asked to improve our performance even further. With Tableau and with all the support we receive from the company, we generate various situations of analysis reports.

Tableau: Was it easy to implement Tableau?
Davi: It was very smooth. We counted on the Tableau support staff for help. We presented ideas for creating reports and dashboards, and achieved a result that met the demand. From that point onward, we made reports on profitability of customers and products available to the commercial area, which was our focus at that time.

[Tableau] gives you the support you need to create a thousand and one ideas and achieve your goal.

Tableau: How is Tableau useful and what has changed in your day to day job?
Davi: In the pricing area, our job is to analyze what happens in relation to the sales made by Bombril for its customers. So, I can find out who has the best price, the highest volume, the largest customer etc. With Tableau, we do a very specific evaluation of each region or each product we have in the portfolio.

Tableau: What would happen if you didn´t have Tableau?
Davi: Without Tableau it’s likely that the demands of work would have us working up to 12 hours a day. We came to a point at which the information database was so huge and the need to see a quick return for the commercial area was so intense, that either we implemented a new tool to help us in this process or our workload would increase. Fortunately, we found Tableau, which was a success.

Tableau: And what would you say to someone who was considering using Tableau today?
Davi: I would say that the tool supports your needs and more, because the actual work process itself becomes very easy and your everyday job ends up being much more analytical. The tool gives you the support you need to create a thousand and one ideas and achieve your goal.