Many of us know and love Google Analytics (GA). That wonderful tool lets us track visitors, content, traffic sources, campaigns and more for free on any website. And there’s a wide range of canned reports in the product.
But the “analytics” in Google Analytics just isn’t what it needs to be. What if you need a report that doesn’t exist? What if you want to mash up GA data with other data? What if you simply want to connect to GA and explore the data?
Attend this session and learn how to:
Build powerful reports beyond the canned basics in GA
Leverage best practices for working with web analytics data
Combine multiple data sources for a true 360 view of your marketing campaigns
See what our users are achieving with Google Analytics
Ross Perez is a Sr. Product Marketing Manager at Tableau Software. more
Ross Perez is a Sr. Product Marketing Manager at Tableau Software. His job is to market and promote Tableau's cloud technology partners. A large part of his role involves using Tableau’s business intelligence software to help identify new ways that Tableau's customers can take advantage of the technologies that Tableau integrates with. He has been able to speak about topics related to big data, cloud analytics, visualization and visual best practices at SXSW, Techweek, O’Reilly Strata, Google Gauge and the Tableau Customer Conference. Ross is also the Chairman of the Iron Viz Championship, a visualization competition held at the Tableau Conference every year. less