iJento, a leading provider of customer intelligence technology for marketers, today announced a strategic partnership with Tableau Software, a global leader in rapid-fire, easy-to-use business analytics software, to integrate Tableau’s visualization capabilities into the iJento technology platform. iJento's customer intelligence platform now enables multichannel customer data to be directly integrated with Tableau via powerful multidimensional views or direct connections. The results are updated each time the underlying customer data changes and the results are automatically published to the Tableau Data Format to speed visibility and drive business results.
With the rapid rise of the connected customer, every path to purchase is a multi-touch journey. Customers can enter at any point, take any route, and leave quickly. According to Forrester Research*, “failing to recognize customers means marketers fail to orchestrate multichannel campaigns and, in effect, fail to hold conversations with customers.” iJento’s technology was developed to capture, enrich, analyze, report, and predict customer behavior across all touch points across web, mobile, social, CRM, contact center, and more, thereby providing actionable insight for each customer.
Beyond complex data enrichment and management, iJento creates rich customer profiles, progressively constructed over multiple visits and interactions. These insights drive superior segmentation and targeting programs as well as integration into marketing and CRM programs that deliver high touch and relevant customer experiences. These insights can also be activated directly into marketing and CRM strategies to further leverage a consolidated customer journey. Tableau’s powerful analytics quickly shares this customer intelligence across the organization to power business and marketing decisions for higher ROI and customer LTV - turning insights into actionable results.
“Many of our existing customers and prospects have deployed or are considering deploying Tableau,” said Peter Ryan, chief executive of iJento. “The power of Tableau’s business analytics and rate of market adoption, combined with iJento’s powerful multi-device and multi-channel data collection, integration, and enrichment technology, makes perfect sense for marketers and analysts driving business ROI and optimizing marketing. This partnership allows our customers to benefit from world class reporting which is familiar to them and already a standard within their organizations. That means more powerful features, improved insight, faster delivery, and a lower burden in cost and training for our customers.”
“Leveraging a consolidated view of the full customer journey across digital, media, search, CRM, and other sources to provide the analysis to drive business objectives is critical to my job,” said Kris Irizawa, Digital Analytics and Optimization Manager for Logitech. “Tableau and iJento are a powerful combination to help us both answer hard business questions related to marketing optimization and customer lifetime value and easily publish insights across the organization.”
Dan Jewett, vice president of product management at Tableau Software, commented, “Our customers desire to better understand and gain insight of how social, digital, and marketing activities can directly impact their business results. This created a natural partnership opportunity between iJento and Tableau.”
Under the partnership customers can leverage both technologies to better understand and analyze customer behavior.
Founded in 2000, iJento is the leader in Customer Intelligence technology. The iJento platform enables businesses to capture and analyze individual customer behavior across all touch points, providing valuable insight to create actions for relevant engagement with each customer. http://www.ijento.com
About Tableau Software
Tableau Software (NYSE: DATA) helps people see and understand data. Tableau helps anyone quickly analyze, visualize and share information. More than 17,000 customer accounts get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at http://www.tableau.com/trial.
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*Customer Recognition: The CI Keystone, Forrester Research, Inc., August 2013