Maximising the Value of Google Analytics
Many of us know and love Google Analytics. This wonderful tool helps us track visitors, content, traffic sources, campaigns and more for free on any website. And there’s a wide range of ready to go reports in the product.
But the “analytics” in Google Analytics just isn’t what it needs to be. What if you need a report that doesn’t exist? What if you want to mash up GA data with other data? What if you simply want to connect to GA and explore the data?
Watch this webinar and learn how to:
- Leverage best practices for working with web data
- Build powerful reports beyond the basics available in GA
- Combine multiple data sources for a true 360 degree view of your marketing campaigns