Sales Performance Reporting

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Learn how business-to-business sales organizations can make the most of their investments in performance reporting.

Sales performance reporting guides leadership’s decision making, and represents an important information management priority for many firms. This research investigates the use of performance reporting in business-to-business sales organizations, and identifies management priorities and best practices.
Specific areas of focus for this research include:

  • Identifying current approaches for provisioning sales reporting
  • Determining management's priorities for improving sales dashboard reporting effectiveness
  • Assessing the use of enabling technology for improving reporting efficacy and reach.
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We have business users who don't want to go through tons of data, but when you can create a dashboard that enables the flexibility to filter and change metrics with parameters, then you can create dashboards that they find really useful.

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