Datorama + Tableau: Master Marketing Data with Salesforce

Business Uncertainty is at an all time high. For marketers, that means that changing economic conditions, consumer preferences, and public policies increase the uncertainty of marketing programs; this makes getting up-to-date external data more important than ever. However, marketing data is fundamentally different from any other data in an enterprise. Connecting to dozens of different ever-changing data sources for digital ads, search, social, analytics and more is overwhelming for marketing departments.
Session Speakers: Loretta Shen and Justin Jones, Salesforce


Type
Video on Demand
Topic
Smart Analytics

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