The Data Culture Playbook: Your guide to building business resilience with data

The COVID-19 pandemic highlighted the link between data and resilience. Organizations that could quickly pivot and react to market changes saw a distinct advantage. But these organizations have a common foundation beyond just data and technology—they have a culture of critical thinkers who promote data-driven decision making at every level of the organization. 

As the leader in self-service analytics since 2003, Tableau has worked with organizations of all sizes to deploy and scale analytics. The organizations that experience the greatest success with data have elements of what we call a Data Culture—a shared mission to enable their entire workforce with data, backed by leadership, a supportive community, and flexible technology. 

In a commissioned study with IDC*, we found that organizations with a Data Culture have an advantage in normal circumstances. In a crisis, Data Culture becomes a determining factor driving innovation and the flexibility to adjust amid changing circumstances. 

Data-leading companies—those with the most successful Data Cultures—see benefits* like:

• 41% greater improvement in production time to market.
• 89% improvements to customer retention and acquisition.
• 45% greater improvement in employee retention.

In our conversations with customers, the biggest hurdle to adopting an effective, evolving Data Culture is the inability to shape the mindsets, attitudes, and behaviors around data. These changes take time and a strategic commitment from every level of the organization to influence how people think about and act on data insights.

This may seem daunting, but the good news is, there are incremental steps you can start taking now, knowing that these actions can have a monumental impact on your resilience both in the short term and long into the future.

To help you navigate Data Culture in the COVID era, we’re thrilled to introduce The Data Culture Playbook: A guide for building resilience with data.

This playbook provides actionable steps you can take during these times of uncertainty, steps that will lay the foundation for a thriving Data Culture. Each chapter contains specific recommendations on how to build, run, and when you’re ready, expand and mature data-driven capabilities and programs. The steps in this playbook can be executed and repeated, both as a Data Culture comes to life and after it is thriving.

We know that Data Culture isn’t linear—it evolves over time based on the needs of your organization. We designed this playbook to be flexible, so you can focus on areas that make the most sense for your organization’s current goals and needs.

For more information, explore the playbook and sign-up for our upcoming webinar, where we’ll deep-dive into each of the chapters and hear real-world stories from leaders and experts. 

We look forward to learning from you as you shape your own path to Data Culture.