Seminario web a pedido

Exploiting the Power of the Human Visual System

Human vision can help people work with data because it is a powerful information processing system. However, effective visual displays of data must work with the visual processing system, rather than against it. Design issues range from basic perceptual factors like color and contrast to cognitive models like the management of attention.

In this talk, you’ll learn:

  • What years of research by vision scientists, statisticians and others have taught us about designing great visualizations
  • How good choices for color, shape and size can keep visual displays from being confusing, misleading or illegible
  • Examples of how Tableau was designed to work with the visual system to make it easy to create great visualizations

About the speakers

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Jock Mackinlay

Vicepresidente, investigación y diseño, Tableau Software

Jock Mackinlay es vicepresidente de análisis visual de Tableau. En la Universidad de Standford, fue pionero en el diseño automático de presentaciones con gráficos para información relacional. Se unió a Xerox PARC en 1986. Allí colaboró con el grupo de investigación de la interfaz de usuario. Desarrollaron muchas aplicaciones novedosas de gráficos por computadora para el acceso a la información y acuñaron el término "visualización de información". Gran parte de los resultados de su investigación se puede consultar en su libro “Readings in Information Visualization: Using Vision to Think”. Jock tiene un Ph. D. en ciencias de la computación de la Universidad de Standford.

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Maureen Stone

Research Scientist, Tableau Software

Maureen Stone has been working in digital color, graphics, perception and the tools for information display for over 30 years. She is a recognized member of the color and visualization research community and author of the book A Field Guide to Digital Color. Her research focuses on making color and other visual encodings more effective. Prior to joining Tableau, she worked first at Xerox PARC, and then as a consultant under the name StoneSoup Consulting.

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