Seminario web a pedido

Leveraging Analytics for Better Search Marketing Performance

Many of us rely on Google Analytics (GA) and AdWords. Those wonderful tools let us track spend, visitors, clicks, content, traffic sources, campaign performance and more all for free.

While Google has many packaged reports and the ability to create additional reports, they are not meant for in-depth analysis. What if you want to mash up your GA or AdWords data with other data? What if you simply want to connect to GA and explore the data? What are you missing?

Attend this session and learn how to:

  • Build visual and interactive reports as opposed to data tables and typical Excel charts
  • Leverage best practices for working with web analytics and search campaign data
  • Combine multiple data sources for a true 360 view of your organic and paid search marketing efforts

Watch other Marketing Analytics on-demand webinars here.

Acerca de los oradores

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Ross Perez

Sr. Product Marketing Manager, Tableau Software

Ross Perez is a Sr. Product Marketing Manager at Tableau Software. His job is to market and promote Tableau's cloud technology partners. A large part of his role involves using Tableau’s business intelligence software to help identify new ways that Tableau's customers can take advantage of the technologies that Tableau integrates with. He has been able to speak about topics related to big data, cloud analytics, visualization and visual best practices at SXSW, Techweek, O’Reilly Strata, Google Gauge and the Tableau Customer Conference. Ross is also the Chairman of the Iron Viz Championship, a visualization competition held at the Tableau Conference every year.

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Allison Perry

Manager, Online Marketing

Allison oversees Tableau's global digital demand generation channels including search, display, and social advertising. She maximizes performance of these channels by leveraging website testing and optimization, marketing automation, and deep campaign analytics.

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