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How data is changing the customer experience in banking

In our increasingly digital world, customers and stakeholders expect banks to deliver omnichannel experiences that are seamless, personalized, and delightful. Whether customers visit branch locations or engage through mobile apps, it is essential that you’re able to understand and anticipate their needs.

Agility is key to this kind of responsiveness. When you’re able to harness data to segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time in a customer’s journey, you’re able to drive new opportunities, generate new revenue streams, and increase the value of every customer.

So how are innovative banks seizing the potential of data to gain new customer insights? How should your organization be thinking about data as part of the customer journey?

In this webinar, Tableau and Slalom will:

  • share customer insight trends in the banking industry
  • discuss how to best visualize insights
  • demonstrate the power of actionable insight in Tableau

Acerca de los oradores

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Amer Numan

Principal Consultant, Business Discovery, Slalom

Amer Numan is a certified Data Management and Visualization professional with 10+ years of experience. His project portfolio includes enterprise data strategy, data visualization development, and data architecture with end-to-end implementation (on-premises/cloud). He has expertise working with financial services clients, you may even have seen him presenting at the New York Stock Exchange this year!

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Matt Trokey

Practice Area Lead – Financial Services

Matt Trokey is a marketing leader with over 15 years of experience developing and delivering global customer experiences for Fortune 500 organizations. He has deep experience in digital marketing (B2B & B2C), product development/management and customer engagement, including: consumer research and insights, customer segmentation, integrated campaign design and execution (paid, earned, owned), analytics, new product launches, and managing marketing regulatory and compliance risks across geographies.

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