5 Ways to Become a Segmentation Sniper

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Learn how to convert marketing data to laser-focused, actionable knowledge.

Stop guessing whether or not you're targeting the right people, running the right campaigns, or selling in the right channels. Start using your mountains of marketing data to gain a deeper understanding.

From CRM data, campaign clicks, email opens, and social media engagement to third-party data, the information exists for unlocking laser-focused targeting and segmentation.

Read this whitepaper and learn 5 ways you can become a segmentation sniper:

  • Go beyond the basics
  • Add micro-segmentation
  • Mix & match data sources
  • Map your data
  • Share and refine
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Basically, if the question is asked we can pull the data in-memory, build the reports, and then serve them time after time to various users.

Ilja Heitlager, Information Officer

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