Tableau Software (NYSE: DATA) today announced that Shopitize, the UK leader in mobile, interactive shopping intelligence, is using Tableau’s visual analytics to provide actionable insight into consumers’ brand-specific shopping baskets. Shopitize is providing leading brand partners with unprecedented access to real-time retail intelligence. Brand owners are using this intelligence to create retailer-agnostic mobile marketing promotions to UK shoppers, and shape the future strategy of their brands. Reports that previously took days and a group of programmers to develop are now available in minutes.
“Tableau has become an integral part of our real-time actionable insights offering, which provides brands with a direct mobile channel to consumers,” says Dr. Alexey Andriyanenko, co-founder and managing director of Shopitize. “Tableau helps us learn about their behaviour, and we provide consumers with targeted personalised offers based on these real-time learnings.”
Shopitize enables UK consumers to get cashback on their regular shopping directly to their bank account, by taking a photo of the receipt. Using the Shopitize mobile app, shoppers simply browse the offers and scan the product barcode in-store. Once the receipt is uploaded to the Shopitize app, shoppers receive cash rewards directly to their bank account. This real-time view of consumers’ shopping baskets is used by Shopitize’s brand partners to optimise campaigns in real-time and increase marketing return on investment.
Prior to using Tableau, it took Shopitize a significant amount of time to make sense of this large-scale and complex retail data, which includes data on user demographics, in-store transactions, and retail outlets. A reliance on spreadsheets, data aggregation, and visualisation tools to integrate and present the retail reports to brand owners eroded data quality, delayed decision-making and was expensive to manage.
Shopitize is using Tableau Desktop and Tableau Server to create and share visual, actionable intelligence on two key parameters: sentiment data (what consumers think about products and the shopping experience) and the actual purchase transaction data across UK supermarkets.
Tableau is also the heart of new Shopitize service innovations too, like the Retail Reconnaissance consumer insight solution. The interactive visualisations are used to create detailed reports on consumer buying habits across the six major UK supermarkets—all based on the original shopping receipts. The intelligence about what customers are buying, when and alongside which other products is all wrapped up in a visual, easy to understand format, and is used by brand owners to improve key areas such as marketing spend and stock levels.
Shopitize is a Direct-To-Consumer mobile promotional platform that delivers targeted and contextually relevant offers, brand engagements and interactive experiences directly to a user’s smartphone based on real-time, verified offline shopping behaviour. For leading brand-owners including Kellogg, Mondelez, United Biscuits and General Mills, Shopitize provides a direct route to deliver retailer-agnostic mobile marketing and promotions to UK shoppers.
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