This functionality opens the door for Tableau customers to more effectively explore and analyze the results of marketing processes, especially when the goal is to layer in additional data from outside Adobe Analytics environment. The ability to measure the results from marketing programs has never been easier! Customers can use the insights gained from their analyses to optimize future marketing efforts and change the overall marketing mix to reach customers more effectively.
The below video demonstrates how quickly Adobe Marketing Cloud users can bring their data into Tableau as a Data Extract and the insights this can drive when choosing to blend results with other data assets.
This is an exciting first step in a growing partnership with Adobe and we're excited to hear your feedback. Please leave us a comment or if you are already in Salt Lake City at the Adobe Summit, be sure to stop by our booth in expo area of the Community Pavilion.