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The Office of Development at Princeton University is responsible for fundraising efforts that ultimately help thousands of students pursue their dreams. And with the major role it plays in financial-aid efforts, it’s no surprise that this office deals with a lot of data.
While the Development Office had been using Tableau for years, it hadn’t really tapped into the full potential of the tool—until it connected it to its Oracle database in 2012. The result was a “paradigm shift,” which we recently discussed with Heather Campbell, the Associate Director of Development Research Analytics at Princeton University.
Now, Campbell’s team can combine passion with data analysis to advance its mission. “Today, it’s all about the marriage between the art and the science of fundraising,” she explains. “With Tableau as a tool, we're able to take some big steps in moving the science in the field of fundraising forward.”
Today the Development Office is able to:
As for us? We’ve still got a to-do list... but Princeton’s inspiring story makes it a whole lot easier for us to check off the last box!
Check out the full interview here.