Joe shows a neat trick to solve the problem, suggests a new feature, and while he's at it executes a very nice demo. It's a great example of the power of the Internet to open up channels of information that would never have been considered possible (or even desirable) in the years of one-way communication.
Years ago I read the Cluetrain Manifesto, a book that exhorts companies to open their doors and stop running every word by lawyers and PR people. Wikipedia, twitter, and blogs have proved the hypothesis that knowledge has no single voice. For me, seeing Joe's video was one one of those moments when I stopped and thought, "the future is here." Thanks Joe!