Web Analytics - A Day a Month

Eric T. Peterson, Author of Web Analytics Demystified and Web Site Measurement Hacks
Elissa Fink, Directora de marketing, Tableau Software

Learn how you can improve your marketing analytics with this month-by-month strategic roadmap.

Start 2008 with a solid program for accelerating your web measurement and analysis efforts, including better understanding your visitors, optimizing your web site, and improving your marketing results.

In this free whitepaper, measurement and analysis guru Eric Peterson provides clear direction on a year’s worth of guidance covering:

  • Building dashboards, reports, and analysis that give you the facts for better decisions
  • Setting up a “Web Analytics 2.0” measurement environment
  • Sifting through mountains of website data to quickly find what matters most
  • Allocating staff and resources for maximum benefit
  • Reconciling different sources of data
  • Selecting vendors and improving vendor relationships

This whitepaper is a must-read for anyone responsible for data analysis and online optimization efforts, at any level in the organization and with any level of experience. Eric Peterson addresses many of the most common challenges companies face when working to leverage data from the online channel by providing an easy to use, month-by-month strategic roadmap for analytical and measurement success.

Based on content presented by Eric T. Peterson author of web Analytics Demystified and Web Site Measurement Hacks

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Acerca de los autores

Eric T. Peterson

Author of Web Analytics Demystified and Web Site Measurement Hacks

Elissa Fink

Directora de marketing, Tableau Software

Elissa Fink es directora de marketing de Tableau Software. Durante más de 20 años, Elissa ayudó a distintas empresas a mejorar sus operaciones de marketing mediante el análisis de datos aplicado. Ocupó cargos ejecutivos en los departamentos de marketing, estrategia comercial, administración de productos y desarrollo de productos.

Antes de Tableau, Elissa era vicepresidenta ejecutiva de marketing en IXI Corporation, una empresa especializada en información de marketing. Asimismo, ocupó cargos ejecutivos en Tele Atlas, TopTier Software y Claritas, Inc. Elissa también dedicó tiempo a la venta de publicidad para el Wall Street Journal. Obtuvo su licenciatura en la Universidad de Santa Clara y una maestría en administración de empresas (MBA) de la Universidad del Sur de California, con especialización en marketing y sistemas de toma de decisiones.