What role does data analytics play in Landal GreenParks’ operations?
Data analytics plays a huge role in everything we do as a business. With 90 holiday parks across nine European countries, we collect a wealth of data on everything from incoming bookings and revenues, to ongoing park capacities and staffing levels. Analysing these diverse data sets in the right ways, using the right tools, helps us uncover previously hidden insights that enable us to keep improving the experience we offer at every one of our parks.
How does Tableau help you achieve this?
Tableau’s flexibility and ease of use make it the ideal platform for our analytics needs. With just a small amount of training, employees can quickly start using it to answer their own questions, greatly improving time to insight for everyone. Tableau’s automated reporting also adds powerful functionality and interactive visualisation capabilities to our existing reporting infrastructure. It reduces manual processes, cuts lead times, and enables faster, more informed decision making across the business.
To assist with this, we have Tableau champions in every department where Tableau is used, helping to create new dashboards, share best-practice, and importantly, teach colleagues how they can get the most out of the platform on a daily basis.
Do you have an example you can share of how Tableau is helping cut time to insight?
Yes, each of our parks has its own performance report called a Fact Sheet. These reports contain KPIs on every aspect of the park, such as rental revenues, occupancy levels and guest satisfaction ratings over time. Before Tableau it would take three or four employees several weeks to manually compile each individual report, so we could only do them annually. Now, these reports are automated in Tableau and updated every month, giving a much clearer snapshot of individual park performance throughout the course of the year, not just at the end of it. This means we can spot potential issues earlier and ensure the service we’re delivering across our parks always exceeds customers’ expectations.
Why did you choose Tableau Online?
Landal GreenParks has a cloud-first policy and Tableau Online fits perfectly with this. It allows us to put self-service analytics into the hands of our employees quickly, and scales effortlessly when needed. Tableau Online also provides us with a secure platform to share key insights as soon as they are ready, removing unnecessary barriers to collaboration.
What impact has self-service analytics had on overall business efficiency?
Implementing self-service analytics has bridged the gap between business and IT, helping to foster a powerful new data culture within Landal GreenParks. Teams can now work closely together in Tableau, interacting with the data, developing new dashboards and uncovering key insights that allow them to make faster, more data driven decisions every day.
How is Tableau helping you navigate through the ongoing COVID-19 pandemic?
Fast access to accurate analytics has never been more critical. Using Tableau, we can answer questions as they arise and quickly respond to the changing needs of the business at this unprecedented time.
For example, analysis of the latest bookings, cancellations and refunds taking place across our parks means we can spot new trends and make key decisions based on the facts in front of us, rather than relying on guesswork.