Analysts discover device-level insights for new markets with Tableau
Starting with just a few Tableau Desktop licenses, more and more teams started adopting Tableau. About a year later, the company migrated to Tableau Server. Today, over 1,100 Box employees access Tableau workbooks on a daily basis.
Teams at Box leverage Tableau to understand how customers use the product–“features they use, how they use it, how are they not using it,” and ways to make the experience better.
“People should have access to the numbers and they should be able to understand how people interact on the product—if certain investments are paying off or if they're not paying off,” says Abhishek Gupta, Senior Analyst. “Information is truth and our dashboards are open to everyone in the company.”
Box is a multi-platform product. With Tableau, teams can understand what devices customers are coming from to optimize the user experience.
“You can use Box from your web browser or desktop clients or mobile products. So a lot of our dashboards look at all these various activities, and how and where they access their data from,” says Abhishek.