What is a data culture?
A data culture is the collective behaviours and beliefs of people who value, practice and encourage the use of data to improve decision-making. As a result, data is woven into the operations, mindset and identity of an organisation. A data culture equips everyone in your organisation with the insights they need to be truly data-driven, tackling your most complex business challenges.
Practice data-driven behaviours
Align data and analytics to business outcomes.
Value strategic data use
Prioritise data in decision-making and business processes.
Encourage sharing & community
Unite over a shared mission to lead with data.
Invest in data culture and technology to become a data-driven organisation
Organisations are investing trillions to become more data-driven, but only 8% successfully scale analytics1 to get value from their data. Becoming a data-driven organisation requires investments in both data culture and technology to shift how people make decisions.
Empowered with data culture and the right technology, people can ask questions, challenge ideas, and use data – not just intuition – to make decisions. And everyone unites over a shared mission to improve their organisation and themselves with the power of data.
How data culture fuels business value
Research from IDC2 shows that organisations realize the full value of their data when they have a data culture. Read the IDC white paper to learn how culture contributes to the success of data-leading organisations – those with strong data cultures. Explore the behaviours of data-leading executives and IDC recommendations to build a strong data culture. Of the data-leading organisations surveyed:
of CEOs want a data-driven organisation
of CXOs prioritize becoming an intelligent enterprise
require data in decision-making
"Tableau was the catalyst to help employees have that ‘aha data moment’. That flicker of data cognition turning into deeper understanding was what Nissan needed for success in a digital world."
Start building a data culture with these resources
Get the playbook to becoming a data-driven organisation
The Data Culture Playbook is for leaders who want to build a resilient, data-driven organisation. Learn how to build the foundational behaviours and mindsets of a data culture, starting with four key focus areas:
- Align leadership metrics to business priorities
- Build data sources to address critical decision points
- Grow value with specific use cases
- Promote widespread data discovery
Learn about the impact of data literacy
Data literacy—the ability to explore, understand, and communicate with data—builds a strong Data Culture and helps people and businesses thrive. By prioritizing and investing in data literacy, organizations reduce the analytics skills gap, experience greater collaboration, competitive advantages, and more. Discover how to start, find expert guidance, and access key resources.
Blog: Build a resilient future with these data-driven habits
Learn how to establish a resilient foundation and invest in the future by building a data culture.
Webinar: How to run, build and expand your data culture
Learn how to create more value by maturing organisation-wide data usage with the Data Culture Playbook.
Blog: How to nurture a healthy data culture in 3 steps
Every company is a data company, but modern enterprises cultivate data cultures. Read 3 ways to begin cultivating your data culture.
Tableau is your partner in data culture
World's leading analytics platform
Only Tableau combines a laser focus on how people see and understand data with the robust, scalable platform you need to run the world’s largest organisations.
Methodology to build a data-driven org
Get curated best practices and prescriptive guidance to build the capabilities you need to create a data-driven organisation with Tableau Blueprint.
The Data Leadership Collaborative connects like-minded leaders as they create data-driven organisations. Learn, establish relationships and build a network.