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Incorporating maps into your analysis, reports and dashboards should be as common as creating another bar chart, pie graph or data table.

Perform detailed analysis using demographic data

and built-in mapping capabilities

Present enormous countrywide datasets

clearly and allow drill-down to local areas

Analyse geographical buying behaviour

based on product types

Identify and mitigate risk and efficiencies

across geographic regions

Analyse revenue and profit by region

We use the mapping feature in Tableau a lot because, as a cable company, our regional differences are very important. Using traditional tools like Excel, it’s difficult to get a sense of what the geographic data means without actually seeing it. When you see the data on the map, you can actually see what it means and what the different regions are.

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