Oney Data’s mission is to help retailers analyse and monetise their data as effectively as possible. To do this, it collects vast volumes of information such as receipt and store data, bills of materials, product attributes, loyalty cards and geomarketing elements. Once collected and aggregated, this data has no real value unless it can be interpreted properly. Oney Data was able to use Tableau’s simple and visual interface to not only make the data actionable, but resell its key analytical findings under various packages.
In particular, Tableau’s embedded analytics functionalities allowed much more flexibility when it came to the company’s insight sharing and category management optimisation platform.
“Our platform has become the core of our activities,” explains Elodie Perrigaud, Chief Data Officer at Oney Data. “Whether we’re developing dashboards for nearly 1,000 users, more intelligent tools, range and promotion optimisation, or ad hoc analyses created in order to meet a specific requirement, we can make them available in an extremely interactive, intuitive and actionable way.”
This, in turn, has considerably sped up innovation and production throughout the company. Oney Data is now in a position to use its experience and algorithms to create tools that are specifically adapted to the needs of its customers.
“Using Tableau, we can develop a new tool in less than a month and adapt it to our customer’s precise situation within a few days or weeks,” says Elodie.