Whitepapers

• Business intelligence

Gartner Positions Tableau as a “Leader” in 2014 Magic Quadrant

Tableau is a "Leader" for the second time in the Magic Quadrant for Business Intelligence and Analytics Platforms report.

• Industry analysts
• Business intelligence
• Data visualisation

How Measurement Drives Behavior

In a series of papers, author and industry expert Frank Buytendijk examines the people side of business performance and business intelligence. How does measurement affect human behavior? How does...

Early Indicators: Using Data to Keep High-Risk Students in the Classroom

Educators have tons of data about their students, from grade and attendance reports to SAT scores and state survey data. But their job isn't to spend hours building reports in Excel—it's being...

Using Data to get the Right Drugs to Market Faster

This whitepaper examines how innovative pharmaceutical companies are leveraging data in new ways to bring the right drugs to market faster, and with enormous cost savings.

• Business dashboards
• Business intelligence

Sales Performance Management

Executive Summary Managing sales performance metrics with data from Salesforce, Inc. is possible in Tableau Software, Inc.’s Tableau 8 Professional Edition. This paper will explain some of the...

Maximize Your Marketing Efforts with Google Analytics

If you've used Google Analytics before you know it gives you access to a lot of data. But you also know how overwhelming all that data can be. Read this whitepaper to learn how you can maximize your...

• Data visualisation

The Forrester Wave: Advanced Data Visualization (ADV) Platforms

In this paper, Forrester Research conducts a 29-criteria evaluation of Advanced Data Visualization (ADV) vendors. They discuss where Tableau ranks among the competition for interactive data...

• Data discovery

Becoming a data-driven organization: 7 keys of data discovery

Data discovery is a powerful trend causing reverberations throughout the business intelligence industry. In traditional BI software, data was controlled and dished out by the arcane few with the...

• Industry analysts
• Data visualisation
• Big data

TDWI Best Practices Report: Customer Analytics in the Age of Social Media

Customers today are more than just customers. Using social media networking, they influence others and reveal their buying interests in products and services. Organizations know that to compete...

• Business intelligence
• Business dashboards

5 steps to better business intelligence

After a 30-year history of the BI industry, best practices are finally emerging. And for the most part, those best practices involve throwing out the first 25 years of the industry. Perhaps “throwing...