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The Total Economic Impact™ Of Tableau

Forrester Consulting,

Accelerated speed for making decisions worth $2.2 million.

Increased efficiency of business operations valued at $1.9 million.

Avoided $65,308 in costs of alternate software products.

Learn about cost savings and business benefits enabled by Tableau

Tableau commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Tableau on their organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed several customers with years of experience using Tableau.

Findings include:

  • Accelerated speed for evaluating and making decisions
  • Increased efficiency of business operations
  • Avoided cost of alternate software products
  • Flexibility and unquantified benefits
  • Costs for implementation, management, and support
  • Forrester TEI framework and methodology



See how Tableau customers have increased data literacy and improved decision-making companywide


Prior to using Tableau, the customers struggled to put timely and relevant data into the hands of business users, present dashboards that enabled quality decision making, and allow managers to sort out salient data points from mounds of reports. In Forrester’s interviews, one executive said: “As we looked at the massive amounts of data that we had across the enterprise, we had to face the questions: ‘How can we get a look across our entire company? What are we going to use? Are the current tools we are using capable of providing what we need? How do we help decision makers gain insights to manage the business rather than just process routine data?’”

After deploying Tableau, customers reported an accelerated ability to put the right data in the right hands at the right time. In addition, with data available and a presentation platform, some customers turned many people who were otherwise “doing their job” into employees capable of enabling customer success. To this point, one interviewee said: “We don’t have to wait for daily or weekly reports any longer. The pace of our business accelerated using measures for customer satisfaction, fleet management, remote locations, and corporate management. Our company as a whole became better informed and more proactive, which has resulted in increased revenue growth and higher profitability.”

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About the author

Forrester Consulting

Forrester Consulting Provides independent and objective research-based consulting to help leaders in their organizations. Ranging in scope from a short strategy session to custom projects, Forrester's Consulting services connect you directly with research analysts who apply expert insight to your specific business challenges.