On-demand webinar

5 Key Principles for Improving Your Website

Like so many other important tasks, measuring website success is an art and a science unique to each organization. As with design, there are few hard and fast rules when it comes to the “right” way to measure improvements. But there are some general principles, five in fact, that can help keep you on the right track.

Learn the 5 key principles for measuring website success:

  1. Little things matter.
  2. Focus on what people do, not what they say.
  3. Follow the money.
  4. Focus on trends, not snapshots.
  5. Be persistent.

Attend this webinar to learn about the five key principles for measuring website success, what metrics are most important and what metrics simply don't matter as much.

In partnership with:
AMA webinar: 5 Key Principles for Improving Your Website

About the speaker


Lance Loveday

CEO, Closed Loop Marketing

As the CEO of Closed Loop Marketing (CLM) Lance Loveday is a recognized thought leader in the online marketing industry. He is a regular speaker at industry events—MacWorld, Search Engine Strategies, Web Design World and South by Southwest, to name a few—where his strategic, humorous and down-to-earth approach inspires designers, online marketers and business executives alike.

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